It's Not a Turkey No Stuffing!
This week we are going to focus on one simple practice that was once standard operating procedure for SEO companies yet now it is one of the most negatively impacting strategies to any website and their SEO efforts. This once best practice is referred to as keyword stuffing.
Defined by Google as...
“"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
Examples of keyword stuffing include:
- Lists of phone numbers without substantial added value
- Blocks of text listing cities and states a webpage is trying to rank for
- Repeating the same words or phrases so often that it sounds unnatural, for example:
We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at firstname.lastname@example.org.”
View this and other helpful hints from Google’s webmaster tools here: http://pcop.it/1aZ99Lu
This was a very common practice that would help to catapult the website to the top of search results. However now this is viewed as a very negative practice and can quickly undermine the performance of your websites search results. What is now best practice is to simply focus on what your most popular and marginable products or services are. If there are three, four, or five things that you do best and that make the best profits for you, this is what should drive your search efforts. Being strategic with your Phoenix SEO efforts will allow you to grow your following by being consistent and providing compelling content to those that read your blog posts. For all your SEO Phoenix needs or questions call the PC COPS.