PC COPS News

SEO Tip of the Week

Posted on: November 16th, 2013 by No Comments

 

The Algorithm GameSEO Phoenix Tip of the week

Over the past fifteen years search has evolved many times. Over the past five years we have seen one particular change that has altered the way we search as users and how Google provides results. This change has occurred in the way users are searching for products and services. In the past searches were short and sweet and done primarily on computers. These queries were typically less than five words per length. However as the understanding of search and how it works by the user improves and evolves searches have become more refined and in fact longer in length. The second most impactful change to search, from a user standpoint, is the method we are utilizing for search. Estimates today show that fifty percent of all searches conducted utilize a smartphone and that number is steadily rising every day. As the popularity of smartphones rise so do the number of searches. On September 27, 2013 Google announced their largest change to the search algorithm in twelve years. This happened to coincide with their 15th birthday. This change, named Hummingbird, is more significant and more complex than either Panda or Penguin, the two previous renditions of the Google algorithm.
So what does this latest change mean to small business? The most impactful change to a small business is not yet known. Today many questions still remain about the impact that Hummingbird will have on small business. One thing we know for sure, focusing on your content and how to make your product and service the best will ultimately increase your overall rank. One way to help your organic rank in Google is to focus on your geographic area. Provide relevant content to those in your area while prominently displaying your company’s physical address clearly so that Google and your visitors can read it. Doing this will help your results and increase traffic to your site.

Phoenix SEO Tip of The Week

Posted on: November 8th, 2013 by No Comments

 

Phoenix SEO Tip Phoenix SEO Tip

Fresh content on a website is very important to your search rankings. However did you know that quantity of the content per page just as important to the success of your SEO efforts? Making sure that each page that you want to be found by your customers must have enough pertinent content to read by the search engine roots. This is vital to the overall success of your Phoenix SEO strategies and should be evaluated on a regular basis.
This week we will focus on content and how to update your content. Certain methods exist that can update content without disrupting your current results. Example: if your page is ranked on the first page you should not change the content displayed on this page. However let us say that you have two products of services that are your most popular and most profitable products or services, yet the pages that represent these products or services do not show up in the first two or three pages of the search engines results. The first step to correcting this is to evaluate the content. Make sure that that the content is clear and not in the form of an image. All content must appear in text boxes on your website. If they are not and are technically images on the site correct this first. Second, if the content is clear and concise, does it speak to the products and or services you are attempting to highlight? If not, change it so that it does so without stuffing the content with keywords, reference last week’s article for information on keyword stuffing if needed. Once you have the content of the pages you wish to be found by your customers make sure the content is detailed enough to be found by the search engines. Though there are no exact specifications as to what the perfect number of words per page are, a best practice is to have more than 300 words per post or per content section of any page.
If you follow these simple suggestions you will see an uptick in your page rankings. One word of advice, do not watch the search rankings or results of your website every day. The rollercoaster ride that you will see can not only drive you mad but it can be frustrating and counterproductive to your business.

SEO Keyword Stuffing

Posted on: November 1st, 2013 by No Comments

 

It's Not a Turkey No Stuffing!SEO Keyword Stuffing

This week we are going to focus on one simple practice that was once standard operating procedure for SEO companies yet now it is one of the most negatively impacting strategies to any website and their SEO efforts. This once best practice is referred to as keyword stuffing.

Defined by Google as...

“"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Examples of keyword stuffing include:

  • Lists of phone numbers without substantial added value
  • Blocks of text listing cities and states a webpage is trying to rank for
  • Repeating the same words or phrases so often that it sounds unnatural, for example:
    We sell custom cigar humidors. Our custom cigar humidors are handmade. If you’re thinking of buying a custom cigar humidor, please contact our custom cigar humidor specialists at custom.cigar.humidors@example.com.”

 

View this and other helpful hints from Google’s webmaster tools here: http://pcop.it/1aZ99Lu

This was a very common practice that would help to catapult the website to the top of search results. However now this is viewed as a very negative practice and can quickly undermine the performance of your websites search results. What is now best practice is to simply focus on what your most popular and marginable products or services are. If there are three, four, or five things that you do best and that make the best profits for you, this is what should drive your search efforts. Being strategic with your Phoenix SEO efforts will allow you to grow your following by being consistent and providing compelling content to those that read your blog posts. For all your SEO Phoenix needs or questions call the PC COPS.

Phoenix SEO Strategies Week 3

Posted on: October 25th, 2013 by No Comments

 

Phoenix SEO StrategiesPhoenix SEO Strategies

Week 3

Last week we focused on the benefit of backlinks and what they are. These backlinks need to be changed regularly to keep the credit for the backlinks with the search engines continues to build.  This week’s installment of how to increase your Search Engine rankings we will focus on updating content on your website. Until recently updated content did not play into the overall ranking of your site. This recent change has done wonders for those have been updating your content all along. However for most this creates a challenge if they have not been in a habit of producing pertinent and compelling content on their site for their visitors to read. The best way to do this is Blogging. Write at least one article per month about what it is that you do and what makes you so good at it. Don’t be afraid to share your knowledge with others. If you post interesting and informative information people will come back and you will reap the benefits.  Here are some great questions to ask yourself about your current content:

  1. How active is the website? Do you know how to find out if it is active at all?
  2. How often is the site updated? When was the last time your content was changed?
  3. Is the content still relevant to today’s search?

 

So for the last three weeks we have talked about the importance of SEO and some of the important steps utilized to gain traffic and improved rankings from the search engines. These are simple yet time consuming processes that are vital for the websites ranking and success at driving revenue from your site. Many other steps are required for an effective SEO strategies and for any questions contact your local SEO professional for additional details and instructions.

SEO Phoenix Guide

Posted on: October 11th, 2013 by No Comments

 

Search Engine Optimization SEO Phoenix

I will, over the next three weeks, attempt to dispel secrets about SEO and share industry standard best practices that any small business can implement to better improve the performance of their website. First one must understand what Search Engine Optimization, commonly referred to as SEO, is and how it works.

SEO is the technical process of affecting the visibility of a website or webpage by search engines. This is achieved by using code and tags to define what your website is about, and how it is relevant to the person who is searching. Google has become the number one search engine by serving up relevant information.

So how does Google and other search engines determine what is relevant. This is referred to as the search algorithm (sequence of instructions for solving a computational problem) which is used to determine relevance to the search term. A search term is a set of words a person would use to find the subject matter or service they are in need of. The search engines never reveal all of the factors and their weight towards your rank. Only through experience, testing and analysis can one determine which factors yield the best results.
While there are numerous factors contributing to your page rank, PC COPS have identified the following 3 areas that yield the best results. For this first installment we will focus on the very first and simplest step of the process which is, can the search engines read your website?

The first step:
Every thirty to forty five days the search engines send out what are called robots, bots, or spiders. These robots read the code and content (the written part of the site) on your website to determine what your site is about. How do you know if the search engine robots can read your website? While images are appealing to your visitors robots cannot read text in images. The pictures on your site make the experience for the visitor much more enjoyable. So what do you do, get rid of all the images? Doing this could increase the ranking of your site however if a potential customer visits your webpage and leaves without calling you what good is the website being found? So in order to maintain the beauty of the site and make it so the search engine robots can read your page you must add something to each and every image on your website called Alt tags. An Alt tag is a text description of the image that the bots can read. This process is simple but takes time to accomplish. Content also needs to be tagged so the robot knows which text is important. Otherwise they may choose the wrong keywords for your target search audience.
This is of course only the first step to improving your websites ranking on the major search engines and any SEO company can accomplish this for you. One thing to keep in mind is that you speak with a web marketing company and they promise and guarantee you results that sound too good to be true, they probably are. Next week we will move on to step number two for improving your search results. Step two is about building credibility for your website by utilizing other sites on the internet.

Call 602 266 0042 for questions about SEO Phoenix and surrounding areas.

 

image

 

If you find yourself run multiple programs simultaneously and your desktop is get extremely cluttered, this windows feature could be your solution. Wanting to minimize all the other windows except the one you are currently working with can be a pain in previous versions of Windows. Now with Windows 7’s “Shake” feature you can have a little fun and accomplish your goal quickly with one simple step. Click and hold the title bar of the window you want to keep on the desktop; while still holding the title bar, shake it quickly back and forth until all of the other windows minimize to the taskbar. Then let go. To make them return, shake the title bar again. We are aware that there are other key combinations that will accomplish this; however they are boring and old. Have fun and happy computing!

 

Football season is here and that means so is Fantasy Football, another huge drain on productivity. Researchers estimate $9.2 billion in lost work from the 17.2 million people who may participate this season. Researchers claim an average of 20 minutes a day is spent by participants, however online comments seem to indicate that this is only the time spent managing the players. Confessions from participants suggest several hours of research and tracking statistics is done before actually setting their teams for the upcoming week’s games. This would indicate a much larger drain on productivity than calculated.

Several articles advocate that the benefits of participation outweigh the loss in productivity. Claims of increased camaraderie resulting in higher morale and worker retention abound. While this may be the case in some situations, management needs to access their individual employee performance and evaluate the effect on their company’s productivity. Ask yourself these questions:

1. Is Fantasy Football a drain or a benefit to your company?

2. How many people in your office are participating?

3. How many hours are they wasting online?

4. How much are they being paid?

5. Is it affecting their ability to get the job done?

6. What will the cost in morale be if it is prevented in my office?

7. And the last question what is the cost to block visits to Fantasy Football sites?

Evaluating these variables will provide a better understanding to your company if it is something worth worrying about or not. If you find that the loss in productivity is having a negative impact on productivity, there are several different ways of blocking employees from visiting unwanted sites such as Fantasy Football and Social Networking sites. For help to block or even evaluating this for your company contact your trusted IT professional for guidance.

Accountability in the Workplace

Posted on: August 11th, 2011 by No Comments

 

When most people think of accountability they think of a negative reaction to a situational outcome. This, at times, is the case. However the most effective way to motivate your employees is to reward them with recognition of a job well done. This recognition is a form of accountability and can be the best way to get the most out of the largest expense and precious commodity a small business owner has.

At the same time this is the most difficult practice for a small business owner to become proficient at due to the sheer lack of practice one receives. It also seems to be the most overwhelming thing for individuals to do is to confront a situation head on that makes people uncomfortable, CONFLICT! For whatever the reason, people tend to struggle with conflict in every facet of their lives. The majority of people would rather have someone walk all over them than confront a situation or person with something that they are not okay with, even when they have every right to speak their minds and expect more. This is the case for most business owners as well.

Here are 4 simple steps that I have found helpful in preparing for the accountability meeting of an employee:

1. Before discussing the issue with the person in question, make sure to know exactly what the issue is

By doing this will help to insure that you are able to articulate your feelings clearly so that the employee has no possibility of confusing the message you are conveying.

2. Make sure that when you feel comfortable and ready to discuss the issue with the employee you take that person to a place where there is sufficient privacy so as to not provoke a defensive reaction to your feedback.

By taking this person aside from his or her peers there is a good chance the employee will hear your feedback even if it is critical. When given the same feedback publically the reaction tends to be much more negative because they have no choice but to react to save face.

3. To make this experience positive, clearly define what is expected of the employee before he or she leaves this meeting.

This gives them a sense of stability and a feeling of being able to be successful because they know exactly what you want as an employer.

4. And lastly when in one of these type meetings, provide what I call two percent feedback.

The best way to explain this is: Most people around you will tell you what you want to hear, or more accurately what they think you want to hear. The other two percent is what will help them to be a better employee and sometimes a better person. This is what is to be given in a positive and up lifting way. Explaining to them the reason that you are about to tell them these things is not to be mean or cruel but to help them grow as a person and an employee. When told this information in this way they will never react poorly because you are showing that you care about them, not only as an employee, but as a person. More than anything people want to be appreciated for the hard work that they accomplish.

Supporting local Arizona businesses!

Posted on: August 10th, 2011 by No Comments

 

PC COPS is a proud supporter of local businesses around the valley. One of the ways we do this is to maintain membership in local organizations that help grow small businesses and keep revenue in Arizona. Recently PC COPS has joined  The Barter Group who holds regular events that support local business owners and shows them different means of promoting their businesses. Our CEO, Brian Ellison attended the last event to learn more about marketing our brand through linkedin. Here is a video that shows the value of this wonderful organization. For more information about Barter you can contact PC COPS or The Barter Group directly  at 480.443.0322 for more information.

 

Linkedin event with The Barter Group of AZ.

The Importance of a UPS

Posted on: June 18th, 2011 by No Comments

 

We have been receiving questions as of late about the how best to protect your PC. So we have put together how we suggest and protect our PC’s. The most important thing to have is a backup system that takes no human input. This type of backup runs without you having to manually run the software each time you need to back up your important data. The next and most important way to protect your computer itself and get the longest life from it is to have a UPS, Uninterruptable Power Supply, conditioning the power that supplies the computer. This is the best and lowest cost way to protect your investment in your computer. The strip protectors of the 80’s do not provide the protection or power conditioning your PC needs. You can find the UPS or battery backups at your local electronic retailer or online store such as Amazon. You will see and feel the difference between your power strip and a UPS when you pick up the box. It has a battery so make sure you read the safety instructions first before installing them. It is well worth the cost of a UPS to gain an extra year or two from the computer. Happy computing!

 

 

UPS